Stinger Brings Out The Youth In Steven Tyler - Kia Stinger Forum
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post #1 of 16 (permalink) Old 02-02-2018, 03:16 PM Thread Starter
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Stinger Brings Out The Youth In Steven Tyler



Every year automakers spend millions of dollars on a 30 or 60 second Super Bowl ad and Kia is no different. What makes this one event so special is the sheer amount of viewers that tunes in, with around 112 million people watching the show last year and a staggering 61 million people staying on for the post-game show.

This year’s submission from Kia features the much celebrated Stinger GT and who better to appear alongside a “legend in the making” than Aerosmith’s frontman Steven Tyler. Also appearing in this year’s Stinger ad was Emerson Fittipaldi, a legend in his own right as we won both the Formula One World Championship and the Indianapolis 500 twice.

Titled “Feel Something Again”, the ad features a very gracefully aged Tyler walking towards a red Stinger in what would assume to be a race against Fittipaldi. But instead of putting the car in drive, he shifts it to reverse and turns back the clock to the 1970s. Those were the times of high-waisted jean wearing fans with big hair and a love for Aerosmith. Channeling their youth, the fans charge towards a younger looking Tyler at the prime of his youth. What’s more, Kia chose to use the cinematic remix of “Dream On”, one of Tyler’s biggest hit, as the ad’s sountrack.

“The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price,” said Saad Chehab, vice president, marketing communications, Kia Motors’ America. “As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia’s strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad.”

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post #2 of 16 (permalink) Old 02-03-2018, 09:33 AM
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Let's face it, anything with Steven Tyler is just better in general and using an Aerosmith soundtrack is just foolproof on top of that. A great ad to appeal to people like me who was a fan.
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post #3 of 16 (permalink) Old 02-04-2018, 09:34 AM
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.. or to turn off people like me who was not. I'd rather see Emi in an actual lap..

I do recognize, however, that this would appeal to many in this generation, and applaud them for doing it. With luck, the car will be a success, driving more sales, price drops, aftermarket modifications.. and perhaps I can finally order the color combo I want! lol.
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post #4 of 16 (permalink) Old 02-06-2018, 09:46 AM
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Love the music and was disappointed that we didn't get to see Emi give the Stinger a go around the track. Still waiting to see a video which really shows the Stinger pushed to its limits. All the various track videos I've found online are more advertisements than actual track tests. I've grown tired of hearing all the random Youtubers talk throughout the whole test drive.
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post #5 of 16 (permalink) Old 02-06-2018, 01:22 PM
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How about on the Autobahn?

.. or on the Nurburgring?

.. or head-to-head against the Panamera and BMW 6-series?

.. or at the drag strip?

.. and Kia finally let us see Emi drive!

Last edited by eflyguy; 02-06-2018 at 01:26 PM.
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post #6 of 16 (permalink) Old 02-07-2018, 09:20 AM
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Thanks for sharing! There's more out there than I thought. I did manage to see that drag strip race, but I'm unfortunately I think the Corvette won great to see that people are already testing its capability on the strip however, and I'm sure its only a matter of time before we see some crazy builds. I was really excited when I saw that Emi clip and then I realized it was only 40 seconds long, good commercial though.
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post #7 of 16 (permalink) Old 02-09-2018, 02:22 PM
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Quote:
Originally Posted by KoreanTune View Post
Thanks for sharing! There's more out there than I thought. I did manage to see that drag strip race, but I'm unfortunately I think the Corvette won great to see that people are already testing its capability on the strip however, and I'm sure its only a matter of time before we see some crazy builds. I was really excited when I saw that Emi clip and then I realized it was only 40 seconds long, good commercial though.
I wanted to say that a high performing Stinger could beat a Corvette on a road course track but at this rate the vetta is catching up to a point it might just out handing cars like the Stinger.
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post #8 of 16 (permalink) Old 02-12-2018, 09:29 AM
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Depends on the Corvette, an that upcoming mid-engine model is going to be a beast. Unfortunately, that also comes with a very high price tag, at least compared to what you pay for a Stinger. Something for my dreams I suppose, but I'm surprised to see the Stinger lead in that drag race against the C5.
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post #9 of 16 (permalink) Old 02-12-2018, 09:34 AM
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Its pretty amazing that the Stinger is already been testing against the likes of C5. Seeing as how they sit at such different price points, it really goes to show what kind of value you're getting with Kia. Almost keep in mind that Corvette has come a long way in terms of engineering and performance upgrades, and as we see the Stinger age/evolve I'd be surprised if it took longer than a couple years, for it to completely surpass its rivals.
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post #10 of 16 (permalink) Old 02-13-2018, 09:33 AM
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Different price point and the C5 has a relatively light curb weight of less than 3,300 lb. One would assume that weight savings would give it an advantage over the Stinger, but that doesn't seem to be the case.
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