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Part of it had to do with their dealer situation.

Personally, I think they should have rolled out a "dealership" model that gets away from the traditional way of doing things. If launch was more personalized and special in proportion to what the Stinger is then maybe things would have been better.
 

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Personally I think the only thing holding back the Stinger is badge bias. I can almost guarantee that it'll see much more interest in it's second generation, especially once Kia starts offering better incentives for it.
 

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I think at this point Kia just needs time for the greater automotive community to notice the changes going on.
All massive changes to the brand have been recent and thus the brand is still "new"
 
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