It takes a major shift in consumer culture to buy into these, there was a point where Japanese car makers didn't get much attention and look at them now. The Stinger speaks to enthusiasts on a level that hasn't been met in decades, finally its bad. Kia is on a roll.... they just need time on the culture end.It's easy to write off a car because its badge isn't up to scratch, no matter how good it looks. For a long time this used to be accurate with premium automakers producing better looking and performing cars compared to other companies. Now we have cars that's punching above their weight like the Stinger but people still won't look at it.
I fully believe that if Toyota ever starts offering real performance variants of their cars, the car market will be in for a big change.No one would have bought a performance Hyundai a few years ago, but we've seen that change with the i30N. Japanese and Korean car manufacturers have begun to prove that they can bring affordable and capable performance models to market.