Kia Motors is seeing a decline in second quarter sales compared to last year and the automaker may try to give their tanking sales a bit of a boost with the new Stonic and Stinger.
Looking at numbers provided by Korea Joongang Daily, weak demand for Kia vehicles in both China and the United States contributed to net profit decline of 389.6 billion won or around $350 million. A Stark contrast to last year's second quarter sales of 825.8 billion won ($735.6 million). Overall, Kia Motors sales dropped 5.9 percent in July to 56,403 sales.
Interestingly enough with the current crossover/SUV boom we've been experiencing, both the Sportage and Sorento saw a decline in sales while the compact Forte saw a 17% sales jump last month. Perhaps Kia's crossover lineup needs a new model to increase segment sales in Europe to make up for the sales decline and that's where both the new Stonic and Stinger comes in.
Perhaps debuting as a reaction to the Forte's sales numbers, Kia plans to launch the new Stinger grand touring vehicle in Europe this coming October. The stunning 2018 Stinger managed to walk away from the North American International Auto Show with two top awards. That award winning sleek exterior styling can also be found inside, with a minimal yet luxurious cabin.
But what's style without substance? Customers in Europe will have a choice of three engines; a 3.3 litre twin-turbo V6 engine with 370ps, a 255 ps 2.0 T-GDI or a 2.2 CRDi unit with 200 ps.