Kia's new Stinger sports sedan has officially gone on sale in Korea and its competitive pricing will give German rivals a run for their money.
Made available in Korea on May 23, the entry level Stinger can be purchased for just 35 million won or around $31,000 USD. Powered by a 2.0L petrol turbo engine, it is paired with an 8-speed automatic transmission and comes with a few standard features including a set of alloy wheels shod in Bridgestone tires, projection headlamps, 4-way power driver seat, Smart navigation and more.
One step up is the Platinum trim version for 37.8 million ($33,500), which adds a few extra safety features like side and rear collision warning, along with LED head lamps, leather upholstery, etc.
The more powerful 3.3L twin-turbo V-6 models starts at 44.6 million won ($39,600) for the basic Masters edition and 48.8 million ($43,300) for the GT. That additional $3,700 for the GT model adds on a mechanical limited-slip differential, head-up display, around view camera system, premium Lexicon sound system with 15 speakers and a few exterior aesthetic upgrades.
There's also a 2.2L turbodiesel model with a MSRP of 37.2 million won ($33,000) and comes in at 40.3 million won ($35,800) for the Platinum trim.
"The Stinger is priced to appeal to buyers on (both) a rational and emotional level," a Kia spokesman told WardsAuto at the model's public launch in southern Seoul. "We want the car to be attainable."
And attainable it is when you compare the Stinger to German models like the BMW 4-Series coupe ($42,400) and Audi 5 Sportback ($43,775).